12468 (v.2) Current Marketing Issues 560

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Introduction to new concepts and issues in marketing. Current issues of marketing and how they play a role in an organisation's operations.
Year Location Period Internal Area External Central External 2003 Bentley Campus Short Period 5 Y     2003 Mktg Inst of S'pore Trimester 2A Y