12204 (v.2) Business Research Project (Marketing) 591



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
The aim of the course is to guide students through the preparation of the smaller business research projects. Develop your researching capabilities, improve your writing ability and help you to plan, structure and produce a business research project. Students are guided through the stages of formulating a research idea and producing a research plan. During the course, participants will be taught where to look for information, what to look for, how best to look for it and how to put together a body of information to produce a literature review. Participants will be taken through the steps of structuring, organizing and collating information and data to produce a comprehensive, critical and unbiased research report
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  

 

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