11402 (v.4) Introduction to Wine Marketing and Business 201
| Area: | Muresk Institute |
| Contact Hours: | 4.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Tutorial: | 1 x 2 Hours Weekly |
| Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
