11016 (v.3) Marketing Communications 211

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
A study of the theories and techniques application to the development of the marketing communications mix. Provides a broad overview of the marketing communications function, industry and role in modern marketing. Covers advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 HK Mgmt Assoc Trimester 1A Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 3A Y