10968 (v.5) Strategic Business Planning 650
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 2 x 3 Hours Weekly |
| Prerequisite(s): | 5766 (v.6) Advanced Marketing 650 or any previous version
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| Other Requisite(s): | Admission: Requisite upon completion of two additional marketing units.
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| Considers the process of aligning the internal capability of the organization with the external demands of its environment. Decision making with respect to policy and strategic issues, objective setting, scenario building, long range planning, creation of corporate identity and structure, growth, acquisition and development, resources, the competitive environment. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
