10855 (v.5) Public Relations (Principles) 102

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Co Requisite(s):	10850 (v.4) Marketing 100 or any previous version
The syllabus deals with the principles and an introduction to the practice of public relations. It covers: The history and evolution of public relations, How to identify publics and the need for public relations programs, How to plan and manage these programs and how to evaluate their effectiveness, How to manage relations with relevant publics, and How to apply the range of communication processes needed and used.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y   Y 2003 Bentley Campus Semester 2 Y     2003 Bentley Campus Summer Period Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Int Coll Bus Tech Sri Lanka Trimester 2 Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 Mktg Inst of S'pore Trimester 3A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y