10850 (v.4) Marketing 100

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Exposed to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as - consumer behaviour, marketing research, product planning, promotion planning, distribution planning, product and service pricing. It also assists in gaining an understanding of the role that external environments have upon firms.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y   Y 2003 Bentley Campus Semester 2 Y   Y 2003 Bentley Campus Summer Period Y     2003 Esperance Community College Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 HK Mgmt Assoc Trimester 1A Y     2003 HK Mgmt Assoc Trimester 2A Y     2003 Int Coll Bus Tech Sri Lanka Trimester 3 Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y