10832 (v.3) Innovation and Product Development 421
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: Requisite upon acceptance into Commerce Honours Program
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| Product innovation strategy, introduction to product innovation, the managerial perspective on a pro-active innovation process. New product opportunity identification, market targeting and idea identification and screening. Design and testing new products, product design and positioning, design for quality, forecasting sales potential, financial analysis, product testing, and marketing test. New product introduction, launching and commercialisation of new products. |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
