306971 (v.1) Creative Advertising Design Theory 291
| Area: | Department of Design |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Syllabus: | Sociocultural evolution, consumer psychology, economic and marketing principles, media theory, critical analysis of creative advertising, ethical and contemporary issues in creative advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative concept presentation formats and standards. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 100501 Graphic Arts and Design Studies |
| Result Type: | Grade/Mark |
Availability
No current availability exists. It may that this is planned for a future year or a decision has been made to not offer it currently. Contact the School or Area listed above for further information.
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