313826 v.1 Marketing Stream (Mass Communication)
Introduction
Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT 3 OPTIONS | 75.0 | ||||
| 75.0 | |||||
| Year 2 Semester 1 | |||||
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
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