311907 v.1 Creative Advertising and Graphic Design Major
Introduction
Students select their pathway of study in creative advertising and/or graphic design within the Creative Advertising Graphic Design major. This programme provides students with a creatively expansive experience to express their ingenuity, culture, intellectual abilities and skills through creating relevant creative advertising and graphic design solutions. Project based activities develop design processes that embed professional standards with individual thoughts, concepts and ideals. Components of the third year programme are self-directed and lead to a portfolio, exhibition and publication of work. This design major is directed toward employment outcomes as a designer or practitioner in the creative industries sectors. Higher study directions include areas of specialisation in design, research and/or education.
Major Combinations within the BA
Students choosing this major within the Bachelor of Arts degree will also choose another major or an elective stream. Choosing a second major allows students to study in an additional discipline area. Choosing an elective stream allows students to undertake further study in the discipline of their first major or choose from a variety of units from around the University.
Course Entry Requirements/Prerequisites
Students should complete Design Practice 172 and Typography 172 in first year.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 2 Semester 1 | |||||
| 310132 | v.3 | Design Studio 271 | 4.0 | 25.0 | |
| 312003 | v.1 | Brand Identity 271 | 4.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 312004 | v.1 | Visual Process 272 | 3.0 | 25.0 | |
| 312005 | v.1 | Brand Communication 272 | 3.0 | 25.0 | |
| OR | |||||
| 306957 | v.2 | Graphic Design Practice 271 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 312006 | v.1 | Visual Communication 371 | 3.0 | 25.0 | |
| 312007 | v.1 | Graphic Design 371 | 3.0 | 25.0 | |
| OR | |||||
| 312008 | v.1 | Advertising Design 371 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 306963 | v.2 | Graphic Design 372 | 3.0 | 25.0 | |
| OR | |||||
| 312011 | v.1 | Advertising Design 372 | 4.0 | 25.0 | |
| 312009 | v.1 | Design For The Future 372 | 3.0 | 25.0 | |
| 50.0 | |||||
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