307278 v.2 Public Relations Double Degree Major
Introduction
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Institute of Australia.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 311353 | v.3 | Communication in Business 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10855 | v.8 | Public Relations Principles 201 | 3.0 | 25.0 | |
| 11011 | v.4 | Business Law 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10854 | v.7 | Public Relations Techniques 220 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 10851 | v.6 | Media Relations 250 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 10845 | v.3 | Public Relations Law 211 | 3.0 | 25.0 | |
| 12597 | v.5 | Corporate Public Relations 360 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 12596 | v.6 | International Public Relations 340 | 3.0 | 25.0 | |
| 3992 | v.8 | Public Relations Consultancy 300 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 12034 | v.6 | Business Capstone 301 | 3.0 | 25.0 | |
| 3993 | v.9 | Public Relations Internship 393 | 3.0 | 25.0 | |
| 50.0 | |||||
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