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Curtin University
Courses Handbook 2014

This handbook contains information for courses and units at Curtin in 2014.
Information for the previous year's courses and units is available at Courses Handbook 2013.

11385 (v.3) Strategic Customer Leadership 610

Area: Curtin Graduate School of Business
Credits: 25.0
Contact Hours: 3.0
TUITION PATTERNS: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 3 Hours Weekly
Prerequisite(s): 5282 (v.6) Marketing Management 555
UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Syllabus: This unit focuses on the challenge of viewing customers strategically and the unique demands this makes on managers and leaders. Through the analysis of case studies, students will be exposed to pivotal content in how tomorrow's corporations structure around process rather than task, engage in one-to-one marketing, mass-customise their offerings and attempt to build strong relationships with their customers. The unique feature of this unit is the combination of the strategic view of the customer and a detailed understanding of issues associated with services marketing.
Field of Education: 080300 Business and Management (Narrow Grouping)
Result Type: Grade/Mark


Availability

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