313826 v.1 Marketing Stream (Mass Communication)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 75.0 | ||||
| 75.0 | |||||
| Year 2 Semester 1 | |||||
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
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