309992 v.2 Graduate Diploma in Marketing

GradDipMktg(Curtin)

Course CRICOS Code: 056849K
Registered full-time Duration for International Onshore Students on student visas: 1 Year

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Course Overview

Graduate diplomas prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

Designed for applicants wanting to gain a thorough understanding of the principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The course assists students to identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale.

Career Opportunities

This program is designed for those who are endeavouring to commence or further their career progression in one of the many marketing disciplines.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

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Course Entry and Completion Details

Applicants are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Applicants generally require a bachelor degree or graduate certificate.

Specifically applicants require a recognised undergraduate degree or a Graduate Certificate in Marketing.

Credit for Recognised Learning

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au.

Intermediate Awards

A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of Head of School/Department. Fees apply. Intermediate awards approved for this course:

Graduate Certificate in Marketing.

Pathway to Further Study

Graduates may qualify for entry to some master degrees. For further details, see the University website http://curtin.edu.au.

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Course Organisation

Graduate diplomas contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences. They may contain a range of majors/streams for students to choose from to pursue learning in a specialised area of study.

The Graduate Diploma in Marketing is a 200 credit point program. Students are able to enrol in 100 credits per semester.

Course Learning Outcomes

A graduate of this course can:

1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems

2. critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making

3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy

4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships

5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing

6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline

7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts

8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing

9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Duration and Availability

This course is one year full-time or equivalent part-time study. Units will be available in both semester one and two each year.

Location and delivery Mode

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2014	Bentley Campus	Semester 1		Y
2014	Bentley Campus	Semester 2		Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^ Course and associated units are offered in this mode permitting International Onshore student enrolment.

# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 1
5761	v.8		Buyer Behaviour and Analysis 520	3.0	25.0
5762	v.9		Global Marketing Communications 530	3.0	25.0
314190	v.1		Marketing Management 510	3.0	25.0
5518	v.9		Marketing Intelligence and Research 540	3.0	25.0
					100.0
Year 1 Semester 2
12473	v.3		Tourism and Event Marketing 570	3.0	25.0
12474	v.4		International Marketing 580	3.0	25.0
12471	v.4		Marketing of Services 560	3.0	25.0
12477	v.5		Public Relations Contemporary Practice 550	3.0	25.0
					100.0

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Further Information

For more information about the course, please contact the Curtin Business School on telephone (08) 9266 7713, email business@cbs.curtin.edu.au, or visit our website: http://business.curtin.edu.au.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

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