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Curtin University
Courses Handbook 2013

This handbook contains information for courses and units at Curtin in 2013.
Information for the previous year's courses and units is available at Courses Handbook 2012.

3900 (v.5) Strategic Marketing 310

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Tuition Patterns: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
Prerequisite(s): 9807 (v.6) Marketing Research 200 or any previous version
Syllabus: Advanced unit aimed at developing strategic decision making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. This unit presents a set of normative procedures, which may be utilised to generate a varied range of innovative strategic options and provides a basis for choosing a rational programme for action.
Unit references, texts, outcomes and assessment details The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2013 Bentley Campus Semester 1 Y        
2013 Bentley Campus Semester 1         Y
2013 Bentley Campus Semester 2 Y        
2013 Bentley Campus Semester 2         Y
2013 Sydney Campus Trimester 1A Y        
2013 Sydney Campus Trimester 2A Y        
2013 Charles Telfair Inst Mauritius Semester 1 Y        
2013 Charles Telfair Inst Mauritius Semester 2 Y        
2013 Metropolitan College Malaysia Semester 1 Y        
2013 Metropolitan College Malaysia Semester 2 Y        
2013 Miri Sarawak Campus Semester 1 Y        
2013 Miri Sarawak Campus Semester 2 Y        
2013 Singapore Campus Trimester 1A Y        
2013 Singapore Campus Trimester 2A Y        
2013 Singapore Campus Trimester 3A Y        
2013 UHK SPACE CIDP Trimester 2A Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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