Skip to content
Curtin University
Courses Handbook 2013

This handbook contains information for courses and units at Curtin in 2013.
Information for the previous year's courses and units is available at Courses Handbook 2012.

306973 (v.2) Advertising Design 271

Area: Department of Design
Credits: 25.0
Contact Hours: 4.0
Tuition Patterns: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 2 Hours Weekly
Tutorial: 1 x 2 Hours Weekly
Prerequisite(s): 306971 (v.1) Creative Advertising Design Theory 291 or any previous version
Syllabus: Introductory unit that prepares students for study within creative advertising, by developing both copywriting and art direction skills that are essential to the advertising industry. Research and examination of structural dynamics within advertising copy. Students will explore vocabulary, syntax and grammar, meter and form, tone of voice, styles and formats, persuasion and motivation techniques. Copywriting techniques and strategies supported by research and critical analysis of advertising copy will enhance the students experience of industry practice. Analysis of visual branding and campaigning, graphics and colour, art direction, photography and illustration, art direction for sequential media, Students will develop a mechanical empathy for production and media design. Critical analysis of advertising art direction is integrated into the research components.
Unit references, texts, outcomes and assessment details The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Field of Education: 100501 Graphic Arts and Design Studies
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2013 Lim Kok Wing Uni Malaysia Semester 1          

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Handbook Disclaimer

The online handbook is the repository of Curtin University of Technology (“Curtin”) course information. While Curtin makes all reasonable endeavors to keep its online courses handbook up-to-date, information within this website is subject to change from time to time. Curtin reserves the right to change the contents and/or the method of assessment, to change or alter tuition fees of any unit of study, to withdraw/any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program without notification via the website.

For course overviews and enrolment information please visit our future students website.