9764 (v.8) Consumer Behaviour 201
Note
Tutition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): |
10850 (v.4)
Marketing 100
or any previous version
|
| Syllabus: | Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This develops the student's ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology are also examined. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| SOLT (Online) Definitions*: | Not Categorised *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y | ||||
| 2011 | Sydney Campus | Semester 1 | Y | ||||
| 2011 | Sydney Campus | Semester 2 | Y | ||||
| 2011 | Charles Telfair Inst Mauritius | Study Period 1 | Y | ||||
| 2011 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2011 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2011 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2011 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2011 | Metropolitan College Malaysia | Study Period 1 | Y | ||||
| 2011 | Metropolitan College Malaysia | Semester 1 | Y | ||||
| 2011 | Metropolitan College Malaysia | Semester 2 | Y | ||||
| 2011 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2011 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2011 | Singapore Campus | Semester 1 | Y | ||||
| 2011 | Singapore Campus | Semester 2 | Y | ||||
| 2011 | Singapore Campus | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
