Skip to content
Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

12204 (v.2) Business Research Project (Marketing) 591

Note

Tutition Patterns

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Unit references, texts and outcomes

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Lecture: 1 x 3 Hours Weekly
Prerequisite(s): 5518 (v.8) Marketing Intelligence and Research 562 or any previous version
Syllabus: Guides students through the preparation of the smaller business research projects. Develops researching capabilities, writing abilities and the planning, structuring and production of a business research project. Students are guided through the stages of formulating a research idea and producing a research plan. During the course, participants are taught where to look for information, what to look for, how best to look for it, and how to put together a body of information to produce a literature review. Participants are taken through the steps of structuring, organising and collating information and data to produce a comprehensive, critical and unbiased research report.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2011 Bentley Campus Semester 1 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External