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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

313826 v.1 Marketing Stream (Mass Communication)

Introduction

Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.

Course Structure Hrs/Wk Credit
  SELECT 3 OPTIONS   75.0
  75.0
Year 2 Semester 1
9764 v.8   Consumer Behaviour 201 3.0 25.0
  25.0
Year 2 Semester 2
11016 v.5   Integrated Marketing Communications 202 3.0 25.0
  25.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
12593 v.5   Marketing - Professional Practice 300 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
311607 v.1   Tourism and Leisure Marketing 241 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0