5282 (v.6) Marketing Management 555
| Area: | Curtin Graduate School of Business |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 3 Hours Weekly |
| Syllabus: | This unit focuses on the basics of marketing and is aimed at students who have not previously studied marketing or who have a limited exposure to marketing in their work. It aims to increase knowledge and understanding of marketing, covering the evolution of the marketing concept, its current applications and its future developments, with a view to developing students' judgment skills when applying marketing concepts to practical settings. Through the development of an operational marketing plan, students work individually and in teams to outline actions and strategies for a chosen organisation, synthesising academic knowledge into a practical application. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Perth City Campus | Trimester 1 | Y | ||||
| 2012 | Perth City Campus | Trimester 1 | Y | ||||
| 2012 | Perth City Campus | Trimester 2 | Y | ||||
| 2012 | Perth City Campus | Trimester 2 | Y | ||||
| 2012 | Perth City Campus | Trimester 2 | Y | ||||
| 2012 | Perth City Campus | Trimester 3 | Y | ||||
| 2012 | Perth City Campus | Trimester 3 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
