314191 (v.1) Customer Relationship Management 680
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
5518 (v.9)
Marketing Intelligence and Research 540
or any previous version
|
| Syllabus: | This unit enables the student to learn about the current developments in Customer Relationship Management (CRM), apply current CRM tools and methodologies, analyse various CRM metrics and understand the link between CRM and a company’s marketing performance.The concept of customer loyalty and the key issues relating to global CRM will be investigated in depth with reference to current industry practices. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
