10851 (v.5) Public Relations (Media) 250
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
10854 (v.6)
Public Relations (Techniques) 220
or any previous version
|
| Syllabus: | The principles and practice of ethical media relations, and the place of media relations in the public relations management process. Issues and crisis management with local, national and international media. The impact of the rise of social media. How to plan, manage and evaluate media relations strategies. Writing for the media, and organising media conferences. Giving radio and television interviews and training media spokespersons |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
