Skip to content
Curtin University
Courses Handbook 2012

This handbook contains information for courses and units at Curtin in 2012.
Information for current year courses and units is available at Courses Handbook 2011.

10850 (v.4) Marketing 100

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Tuition Patterns: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
Syllabus: Understanding the role marketing plays in business and society; The global marketing environment; Consumer buyer behaviour; Market segmentation, target marketing and positioning; New product development and the product life cycle; Marketing Strategies (the 4 P's) - product, price, place and promotion; Ethics in marketing.
Unit references, texts, outcomes and assessment details The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2012 Bentley Campus Summer School Y        
2012 Bentley Campus Semester 1 Y        
2012 Bentley Campus Semester 1         Y
2012 Bentley Campus Semester 1       Y  
2012 Bentley Campus Semester 2 Y        
2012 Bentley Campus Semester 2       Y  
2012 Bentley Campus Semester 2         Y
2012 Sydney Campus Semester 1 Y        
2012 Sydney Campus Semester 2 Y        
2012 Charles Telfair Inst Mauritius Semester 1 Y        
2012 Charles Telfair Inst Mauritius Semester 2 Y        
2012 INTI Intern'l College Penang Semester 2 Y        
2012 INTI Intern'l College Penang Semester 2 Y        
2012 Metropolitan College Malaysia Study Period 1 Y        
2012 Metropolitan College Malaysia Semester 1 Y        
2012 Metropolitan College Malaysia Semester 2 Y        
2012 Miri Sarawak Campus Semester 1 Y        
2012 Miri Sarawak Campus Semester 2 Y        
2012 Singapore Campus Semester 1 Y        
2012 Singapore Campus Semester 2 Y        
2012 Singapore Campus Summer Semester Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External