11385 (v.3) Strategic Customer Leadership 610

Area:	Curtin Graduate School of Business
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Syllabus:	This unit focuses on the challenge of viewing customers strategically and the unique demands this makes on managers and leaders. Through the analysis of case studies, students will be exposed to pivotal content in how tomorrow's corporations structure around process rather than task, engage in one-to-one marketing, mass-customise their offerings and attempt to build strong relationships with their customers. The unique feature of this unit is the combination of the strategic view of the customer and a detailed understanding of issues associated with services marketing.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080300 Business and Management (Narrow Grouping)
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.