Courses Handbook 2010

301612 v.3 Bachelor of Commerce (Public Relations) (Honours)


Course CRICOS Code: 051611F
Registered full-time Duration for International Onshore Students on student visas: 1 Year


This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of a public relations practice.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs.

Duration and Availability

This honours course is one year full-time or equivalent part-time study. Students are advised to check with their course coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10849 v.3   Marketing Theory 400 3.0 25.0
4796 v.4   Business Research Methodology 400 3.0 25.0
4825 v.5   Strategic Business Planning 444 3.0 25.0
6982 v.6   Public Relations (Honours Seminar) 400 3.0 25.0
Year 1 Semester 2
12209 v.2   Business Dissertation (Marketing) 495 6.0 100.0
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