Courses Handbook 2010

300348 v.3 Public Relations Stream (Mass Communication)


Introduction

Public Relations, offered by the Curtin Business School, develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues ofcontemporary public relations. The Public Relations stream may be usefully combined with the Journalism stream.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10855 v.7   Public Relations (Principles) 201 3.0 25.0
  25.0
Year 1 Semester 2
10854 v.6   Public Relations (Techniques) 220 3.0 25.0
  25.0
Year 2 Semester 1
10851 v.5   Public Relations (Media) 250 3.0 25.0
  25.0
Year 2 Semester 2
3992 v.7   Public Relations (Consultancy) 300 3.0 25.0
  25.0
Year 3 Semester 1
3993 v.8   Public Relations (Professional Practice) 393 3.0 25.0
  25.0
Year 3 Semester 2
12596 v.5   Public Relations (International) 340 3.0 25.0
  OR
12597 v.4   Public Relations (Corporate) 360 3.0 25.0
  25.0
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