Courses Handbook 2008

307274 v.1 Marketing Double Degree Major (with DOLIE)


Introduction

Marketing anticipates demand for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10848 v.2   Management 100 3.0 25.0
11011 v.3   Legal Framework 100 3.0 25.0
  50.0
Year 1 Semester 2
10830 v.5   Business Information Systems 100 3.0 25.0
10987 v.5   Accounting 100 3.0 25.0
  50.0
Year 2 Semester 1
10850 v.4   Marketing 100 3.0 25.0
1234 v.4   Economics 100 3.0 25.0
  50.0
Year 2 Semester 2
10993 v.3   Business Statistics 101 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0
Year 3 Semester 1
  SELECT 2 OPTIONS   50.0
  50.0
Year 3 Semester 2
9807 v.6   Marketing Research 200 3.0 25.0
  SELECT 1 OPTION   25.0
  50.0
Year 4 Semester 1
3900 v.5   Strategic Marketing 310 3.0 25.0
  SELECT 1 OPTION   25.0
  50.0
Year 4 Semester 2
10810 v.3   Business Policy 320 3.0 25.0
  SELECT 1 OPTION   25.0
  50.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
10854 v.5   Public Relations (Techniques) 200 3.0 25.0
10855 v.6   Public Relations (Principles) 102 3.0 25.0
11016 v.4   Marketing Communications 102 3.0 25.0
12593 v.4   Marketing - Professional Practice 300 3.0 25.0
12603 v.3   Tourism and Leisure Marketing 241 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
12632 v.3   Advertising 211 3.0 25.0
12633 v.3   Advertising 391 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
12989 v.3   Media Planning 250 3.0 25.0
12990 v.3   International Advertising 300 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
3820 v.6   Marketing to Organisations 322 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
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