Courses Handbook 2007 - [ Archived ]

301229 (v.3) Public Relations (Strategies) 420


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly

Other Requisite(s):

Admission: to Marketing honous program.
 

Syllabus:

Strategic thinking and planning of public relations and communications strategies. Case studies - planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy of a major media campaign. Strategies - time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

080509 Public Relations

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Informational
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
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