Courses Handbook 2007 - [ Archived ]

12990 (v.3) International Advertising 300


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

12632 (v.3) Advertising 211
 

Syllabus:

Coke, Intel, McDonald's, Kodak, Nike, Toyota, Sony, Nescafe, the list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketeers and advertisers. Investigation of the cultural and social differences among nations that influence advertising initiatives in an international context.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

080507 Advertising

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2007 Bentley Campus Semester 2 Y        
2007 Mktg Inst of S'pore Trimester 2A Y        
2007 Mktg Inst of S'pore Trimester 3A Y        
2007 UHK SPACE Admiralty Ctr Trimester 2A Y        
2007 UHK SPACE CIDP Trimester 2A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

 
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