Courses Handbook 2006 - [Archived]

9807 (v.6) Marketing Research 200


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.3) Business Statistics 101 or any previous version
 

Syllabus:

Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2006 Bentley Campus Semester 1 Y        
2006 Bentley Campus Semester 2 Y        
2006 Bentley Campus Trimester 1A Y        
2006 Joondalup Campus Semester 1 Y        
2006 Joondalup Campus Semester 2 Y        
2006 De Chazal Du Mee Bus Mauritius Semester 1 Y        
2006 HK Mgmt Assoc Semester 1A Y        
2006 HK Mgmt Assoc Trimester 1A Y        
2006 Metro College Malaysia Semester 1 Y        
2006 Metro College Malaysia Semester 2 Y        
2006 Miri Sarawak Campus Semester 1 Y        
2006 Miri Sarawak Campus Semester 2 Y        
2006 Mktg Inst of S'pore Trimester 1A Y        
2006 Mktg Inst of S'pore Trimester 3A Y        
2006 Sydney Curtin Semester 1S Y        
2006 UHK SPACE Admiralty Ctr Trimester 1A Y        
2006 UHK SPACE Admiralty Ctr Trimester 2A Y        
2006 UHK SPACE Admiralty Ctr Trimester 3A Y        
2006 UHK SPACE CIDP Semester 2A Y        
2006 UHK SPACE CIDP Trimester 1A Y        
2006 UHK SPACE CIDP Trimester 2A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

 
Curtin Search Curtin Site Index