301611 v.2 Bachelor of Commerce (Marketing) (Honours)
BCom(Hons)(Curtin)
Course CRICOS Code: 051610G
Registered full-time Duration for International Onshore Students on student visas: 1 Year
Introduction
This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to further knowledge in an area of specialisation, it allows for the possibility for direct entry into Masters and PhD Programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.
Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs.
Duration and Availability
This honours course is of one year full-time or equivalent part-time study. Students are advised to check with their course coordinator about the availability of part-time study and mid-year intakes.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 4796 | v.4 | Business Research Methodology 400 | 3.0 | 25.0 | |
| 4824 | v.4 | Marketing 494 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
Year 1 Semester 2 |
|||||
| 12209 | v.2 | Business Dissertation (Marketing) 495 | 6.0 | 100.0 | |
| 100.0 | |||||
| Optional Units to Select From in Year 1 Semester 1 | Hrs/Wk | Credits | |||
| 4795 | v.3 | Business Policy 414 | 3.0 | 25.0 | |
| 4807 | v.4 | Export Marketing 400 | 3.0 | 25.0 | |
| 4825 | v.4 | Marketing of Services 411 | 3.0 | 25.0 | |
| 4826 | v.4 | Marketing to Organisations 422 | 3.0 | 25.0 | |
| 6982 | v.5 | Public Relations (Honours Seminar) 400 | 3.0 | 25.0 | |
| 10832 | v.3 | Innovation and Product Development 421 | 3.0 | 25.0 | |
| 10849 | v.3 | Marketing Theory 400 | 3.0 | 25.0 | |
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2006 | Bentley Campus | Semester 1 | Y | ||||
| 2006 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
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Content Last Modified: June 14, 2006
Curtin University of Technology, Perth CRICOS Provider Code 00301J
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