Courses Handbook 2006 - [Archived]

235018 v.4 Marketing and Commercial Law Double Major


Introduction

This double major is designed to provide students with an understanding of the principles and processes of marketing as well as providing an understanding of the legal framework within which marketing is required to operate.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

10993 v.3   Business Statistics 101 3.0 25.0
11010 v.2   Law (Contract) 101 3.0 25.0
  50.0

Year 2 Semester 1

10808 v.2   Business Communication 101 3.0 25.0
11001 v.3   Economics (Macro) 101 3.0 25.0
11996 v.2   Law (Management) 252 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2

2845 v.4   Law (Marketing) 245 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0

Year 3 Semester 1

3900 v.5   Strategic Marketing 310 3.0 25.0
  SELECT 3 OPTIONS   75.0
  100.0

Year 3 Semester 2

10810 v.3   Business Policy 320 3.0 25.0
12034 v.5   Business Capstone 301 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0
 
Optional units (No year level specified) Hrs/Wk Credits
1866 v.6 # Retail Marketing and Distribution 311 3.0 25.0
2844 v.6 * Law (Corporation) 224 3.0 25.0
3127 v.7 * Law (Company Secretarial Practice) 301 3.0 25.0
3534 v.7 * Law (Meetings) 350 3.0 25.0
3743 v.4 *^ Law (Industrial) 302 3.0 25.0
3744 v.5 *^ Law (Criminal) 371 3.0 25.0
3820 v.6 # Marketing to Organisations 322 3.0 25.0
3821 v.6 # Export Marketing 300 3.0 25.0
3822 v.7 # Sales Management 330 3.0 25.0
3883 v.5 * Law (Industrial) 303 3.0 25.0
4375 v.4 # Marketing of Services 311 3.0 25.0
4819 v.5 * Law (Constitutional and Political) 355 3.0 25.0
6798 v.4 *^ Taxation 301 3.0 25.0
6981 v.3 # Professional Selling 300 3.0 25.0
10806 v.2 # Analytical Marketing 201 3.0 25.0
10840 v.3 *^ Law (Banking) 255 3.0 25.0
10841 v.2 *^ Law (Business Organisations) 222 3.0 25.0
10843 v.3 * Law (Intellectual Property) 370 3.0 25.0
10844 v.2 *^ Law (International) 233 3.0 25.0
10845 v.2 *^ Law (Public Relations) 211 3.0 25.0
10854 v.5 # Public Relations (Techniques) 200 3.0 25.0
10855 v.6 # Public Relations (Principles) 102 3.0 25.0
11012 v.2 * Law (Trusts and Bankruptcy) 360 3.0 25.0
11016 v.3 # Marketing Communications 211 3.0 25.0
12603 v.2 # Tourism Marketing 300 3.0 25.0
12613 v.2 # International Marketing 250 3.0 25.0
12632 v.3 # Advertising 211 3.0 25.0
12968 v.2 # Sports Marketing 241 3.0 25.0
12981 v.2 # Internet Marketing 350 3.0 25.0
 
# Optional Marketing
* Optional Law
*^ These units are particularly recommended for this program
 
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