9764 (v.7) Consumer Behaviour 102


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Tutorial: 1 x 1 Hours Weekly
Seminar: 1 x 2 Hours Weekly
 
Syllabus: Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This will develop the students' ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology will also be examined.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 80500 Sales and Marketing (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2005 Bentley Campus Semester 1 Y     Y  
2005 Bentley Campus Semester 2 Y     Y  
2005 Bentley Campus Summer Period Y        
2005 Joondalup Campus Semester 1 Y        
2005 Joondalup Campus Semester 2 Y        
2005 EEL/CIC Medan Indonesia Semester 1 Y        
2005 HK Mgmt Assoc Trimester 1A Y        
2005 HK Mgmt Assoc Trimester 2A Y        
2005 Metro College Malaysia Semester 1 Y        
2005 Metro College Malaysia Semester 2 Y        
2005 Metro College Malaysia Summer Period Y        
2005 Miri Sarawak Campus Semester 1 Y        
2005 Mktg Inst of S'pore Trimester 1A Y        
2005 Mktg Inst of S'pore Trimester 2A Y        
2005 Mktg Inst of S'pore Trimester 3A Y        
2005 UHK SPACE Admiralty Ctr Trimester 1A Y        
2005 UHK SPACE Admiralty Ctr Trimester 2A Y        
2005 UHK SPACE Admiralty Ctr Trimester 3A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External