3526 (v.11) Marketing Policy 314


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Seminar: 1 x 3 Hours Weekly
Prerequisite(s):     2965 (v.8) Introduction to Government 204 or any previous version
    OR
    8983 (v.9) International Policy 201 or any previous version
 
Syllabus: Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 80300 Business and Management (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Not Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.