10806 (v.2) Analytical Marketing 201


Area: School of Information Systems
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Lecture: 1 x 2 Hours Weekly
Laboratory: 1 x 1 Hours Weekly
Prerequisite(s): 10993 (v.3) Business Statistics 101 or any previous version
 
Syllabus: The topics to be covered will include - data analysis and cross tabulation, forecasting, time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi-criteria analysis and decision trees. Linear programming, formulation of problems only.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 80500 Sales and Marketing (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Not Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2005 Bentley Campus Semester 1 Y     Y  
2005 Bentley Campus Semester 2 Y     Y  
2005 Bentley Campus Summer Period Y        
2005 HK Mgmt Assoc Trimester 2A Y        
2005 Metro College Malaysia Semester 1 Y        
2005 Metro College Malaysia Semester 2 Y        
2005 Metro College Malaysia Summer Period Y        
2005 Miri Sarawak Campus Semester 2 Y        
2005 S'pore Inst Mtls Mgt Trimester 3A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External