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230020 v.4 Public Relations Major


Introduction

This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single and double majors meet the academic requirements for membership of the Public Relations Institute of Australia.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

10855 v.6   Public Relations (Principles) 102 3.0 25.0
10993 v.3   Business Statistics 101 3.0 25.0
  50.0

Year 2 Semester 1

10808 v.2   Business Communication 101 3.0 25.0
10854 v.5   Public Relations (Techniques) 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  SELECT 1 ELECTIVE   25.0
  100.0

Year 2 Semester 2

10845 v.2   Law (Public Relations) 211 3.0 25.0
10851 v.5   Public Relations (Media) 250 3.0 25.0
12597 v.4   Public Relations (Corporate) 360 3.0 25.0
  SELECT 1 ELECTIVE   25.0
  100.0

Year 3 Semester 1

11016 v.3   Marketing Communications 211 3.0 25.0
12596 v.4   Public Relations (International) 240 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
3992 v.7   Public Relations (Consultancy) 300 3.0 25.0
  100.0

Year 3 Semester 2

12034 v.5 # Business Project 301 3.0 25.0
  OR  
10810 v.3   Business Policy 320 3.0 25.0
3993 v.8   Public Relations (Professional Practice) 393 3.0 25.0
  SELECT 2 ELECTIVES   50.0
  100.0
# In 2005 only this unit may be substituted with 10810 Business Policy 320.
* Students may choose to undertake a minor in place of elective units.
 
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