Online Courses Handbook 2003

296513 v.9 Master of Commerce (Marketing)

Introduction
This course develops expertise in a functional area of marketing through advanced studies in the field with study emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.

Course Entry Requirements/Prerequisites
A recognised Australian tertiary institution, or an equivalent, qualification and a preferred minimum of three years professional experience. Students may enter the program with qualifications in disciplines other than marketing, but should be prepared to undertake additional units at graduate level to provide them with a broad foundation in marketing. On completion of the first half of the program, students who have not maintained a course weighted average of 70 per cent will be awarded the Postgraduate Diploma in Business (Marketing) and may be excluded from further study in this course. Students complete by either coursework and a short research project, or coursework and a major project.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis. Students with a relevant upper second class honours degree or above may request acceptance directly into the second half of the program.

Duration and Availability
The course is two years full-time or equivalent part-time study.

Intermediate Awards
A student who has successfully completed all the requirements of the Postgraduate Diploma in Business (Marketing) may apply for graduation in that award subject to approval of the Head of School. For further definition refer to the Statement and Awards section under General Information.

Course Organisation
The first half or the course normally follows the pattern of the Postgraduate Diploma in Business (Marketing). The selection of units in the second half of the course varies according to the length of the research project undertaken with students guidedby the Course Coordinator. In all cases, appropriate research preparation units must be undertaken before the research project.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1

300313 v.2 Stream for Students with undergraduate degree in marketing 75.0

OR

300314 v.2 Stream for Students Without Undergraduate Degree in Marketing 75.0

SELECT 5 OPTIONS 125.0

200.0

Year 2

10968 v.5 Strategic Business Planning 650 3.0 25.0

10983 v.3 Innovation and Product Development 650 3.0 25.0

OR

12202 v.2 Business Dissertation (Marketing) 695 3.0 25.0

OR

12203 v.2 Business Dissertation (Marketing) 696 3.0 25.0

12199 v.2 * Business Dissertation (Marketing) 692 3.0 50.0

5298 v.8 Research Methodology 655 3.0 25.0

5766 v.6 Advanced Marketing 650 3.0 25.0

150.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

5519 v.8 Internet Marketing 567 3.0 25.0

5762 v.7 Global Marketing Communications 564 3.0 25.0

5763 v.6 Marketing Channels 565 3.0 25.0

5764 v.6 Export Marketing 566 3.0 25.0

5765 v.6 Marketing 568 - Selected Topics II 3.0 25.0

12205 v.2 Business Research Project (Marketing) 592 3.0 25.0

12206 v.2 Business Research Project (Marketing) 593 3.0 25.0

12468 v.2 Current Marketing Issues 560 3.0 25.0

12469 v.2 Professional Selling and Sales Management 569 3.0 25.0

12470 v.2 Marketing to Organisations 503 3.0 25.0

12471 v.2 Marketing of Services 570 3.0 25.0

12472 v.2 Quality Planning and Analysis 571 3.0 25.0

12473 v.2 Tourism Marketing 570 3.0 25.0

12474 v.2 International Marketing 571 3.0 25.0

12477 v.3 Public Relations (Principles) 500 3.0 25.0

* This is a full year unit completed over semester one and semester two of an academic year. No result is given until the end of semester two.

NB Students undertaking Business Dissertation (Marketing) 695 or Business Dissertation (Marketing) 696 may select a unit from the list of options provided.