Online Courses Handbook 2003

234921 v.3 Entrepreneurship and Marketing Double Major

Introduction
This double major prepares for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. It also has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10993 v.2 Business Statistics 101 4.0 25.0

11013 v.2 Accounting (Managerial) 101 3.0 25.0

OR

11001 v.2 Economics (Macro) 101 3.0 25.0

50.0

Year 2 Semester 1

10808 v.2 Business Communication 101 3.0 25.0

11010 v.2 Law (Contract) 101 3.0 25.0

11712 v.2 Small Business 200 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

100.0

Year 2 Semester 2

12953 v.2 Entrepreneurship 300 3.0 25.0

304440 v.2 Environmental Issues in Business 201 3.0 25.0

8800 v.5 Employee Relations 200 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

100.0

Year 3 Semester 1

3821 v.6 Export Marketing 300 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

11713 v.4 Small Business 300 3.0 25.0

304421 v.4 Management of Technological Innovation 302 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 * Retail Marketing and Distribution 311 3.0 25.0

2644 v.8 # Administrative Management 200 3.0 25.0

3820 v.6 * Marketing to Organisations 322 3.0 25.0

4375 v.4 * Marketing of Services 311 3.0 25.0

6798 v.3 # Taxation 301 3.0 25.0

6981 v.3 * Professional Selling 300 3.0 25.0

10278 v.3 # Professional Practice 391 8.0 50.0

10841 v.2 # Law (Business Organisations) 222 3.0 25.0

10852 v.3 # Organisational Behaviour 200 3.0 25.0

10855 v.5 * Public Relations (Principles) 102 3.0 25.0

11016 v.3 * Marketing Communications 211 3.0 25.0

11040 v.2 # Bank Lending 306 3.0 25.0

11996 v.2 # Law (Management) 252 3.0 25.0

12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0

303899 v.2 # Ethics in Business 300 3.0 25.0

305457 v.1 # Design (User Interface and Web Design) 150 3.0 25.0

# Optional Management Units.

* Optional Marketing Units.

NB Students must select two management and two marketing optional units.