Online Courses Handbook 2003

234919 v.2 Sales and Marketing Double Major

Introduction
This double major is designed for students who wish to practice in sales and marketing professions requiring a background in marketing theory. It focuses on the application and relevant theory in sales, marketing and other relevant disciplines. Recent research has shown that the sales profession is one of the most significant employment categories for new graduates and graduates of the program will be in demand.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10993 v.2 Business Statistics 101 4.0 25.0

11001 v.2 Economics (Macro) 101 3.0 25.0

50.0

Year 2 Semester 1

6981 v.3 Professional Selling 300 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 2 Semester 2

2845 v.4 Law (Marketing) 245 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 1

12593 v.4 Marketing - Professional Practice 300 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

12592 v.2 Sales 391 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3821 v.6 Export Marketing 300 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

10806 v.2 Analytical Marketing 201 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

10855 v.5 Public Relations (Principles) 102 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

12632 v.2 Advertising 211 3.0 25.0

12633 v.2 Advertising 391 3.0 25.0

12981 v.2 Internet Marketing 350 3.0 25.0

12989 v.2 Media Planning 250 3.0 25.0

12990 v.2 International Advertising 300 3.0 25.0