Courses Handbook 2008 - [ Archived ]

301229 (v.3) Public Relations (Strategies) 420


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Seminar: 1 x 3 Hours Weekly
Other Requisite(s): Admission: to Marketing honous program.
Syllabus: Strategic thinking and planning of public relations and communications strategies. Case studies: planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy for a major media campaign. Strategies: time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080509 Public Relations
SOLT (Online) Definitions*: Informational
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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