Courses Handbook 2008 - [ Archived ]

300344 v.3 Marketing Stream (Mass Communication)


Introduction

Marketing, offered by the Curtin Business School, introduces the key skills and knowledge needed for successful marketing. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with an understanding of how marketing works, consumer behaviour and the chance to explore various specific aspects of marketing including international and Internet marketing.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10850 v.4   Marketing 100 3.0 25.0
  25.0
Year 1 Semester 2
9764 v.7   Consumer Behaviour 102 3.0 25.0
  25.0
Year 2 Semester 1
11016 v.4   Marketing Communications 102 3.0 25.0
  25.0
Year 2 Semester 2
12989 v.3   Media Planning 250 3.0 25.0
  25.0
Year 3
  SELECT 2 OPTIONS   50.0
  50.0
Optional Units to Select from in Year 3 Hrs/Wk Credit
12603 v.3   Tourism and Leisure Marketing 241 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
12632 v.3   Advertising 211 3.0 25.0
12981 v.2   Internet Marketing 350 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
3820 v.6   Marketing to Organisations 322 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
Curtin Search Curtin Site Index