Courses Handbook 2008 - [ Archived ]

235018 v.5 Marketing and Commercial Law Double Major


Introduction

This double major is designed to provide students with an understanding of the principles and processes of marketing as well as providing an understanding of the legal framework within which marketing is required to operate.

Course Structure Hrs/Wk Credit
Year 1 Semester 2
11010 v.2   Law (Contract) 101 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0
Year 2 Semester 1
10844 v.2   Law (International) 233 3.0 25.0
2844 v.6   Law (Corporation) 224 3.0 25.0
310316 v.1   Foundations of International Business 201 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0
Year 2 Semester 2
10845 v.2   Law (Public Relations) 211 3.0 25.0
12601 v.2   Travel and Tourism Law 203 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
  100.0
Year 3 Semester 1
10843 v.3   Law (Intellectual Property) 370 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
3744 v.5   Law (Criminal) 371 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
  100.0
Year 3 Semester 2
12034 v.5   Business Capstone 301 3.0 25.0
12593 v.4   Marketing - Professional Practice 300 3.0 25.0
3743 v.4   Law (Industrial) 302 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  100.0
#      Optional Marketing
*      Optional Law
*^      These units are particularly recommended for this program
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