3993 (v.8) Public Relations (Professional Practice) 393


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Seminar: 1 x 3 Hours Weekly
Anti Requisite(s): 12593 (v.4) Marketing - Professional Practice 300 or any previous version
Prerequisite(s):     3992 (v.7) Public Relations (Consultancy) 300 or any previous version
    OR
    12597 (v.4) Public Relations (Corporate) 360 or any previous version
 
Syllabus: The major requirement is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit or a by combination of the two. The emphasis is on gaining an appreciation of the practical application of public relations principles in modern organisations. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relationsissues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to the completed internship.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 080509 Public Relations
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2005 Bentley Campus Semester 1 Y   Y    
2005 Bentley Campus Semester 2 Y        
2005 Bentley Campus Study Period 1 (Summer) Y        
2005 Joondalup Campus Semester 1 Y        
2005 Joondalup Campus Semester 2 Y        
2005 Lim Kok Wing Uni Malaysia Semester 1 Y        
2005 Mktg Inst of S'pore Trimester 2A Y        
2005 Mktg Inst of S'pore Trimester 3A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External