3526 (v.11) Marketing Policy 314
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 2965 (v.8) Introduction to Government 204 or any previous version OR 8983 (v.9) International Policy 201 or any previous version |
| Syllabus: | Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing. |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
| Field of Education: | 080300 Business and Management (Narrow Grouping) |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Not Online *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
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| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. | |
Curtin University of Technology
Current as of: July 11, 2005
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B