235016 v.2 Management and Marketing Double Major


Introduction

This double major is designed to provide students with an overall understanding of managerial competencies and the functional area of marketing.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

10808 v.2   Business Communication 101 3.0 25.0
10993 v.3   Business Statistics 101 3.0 25.0
  50.0

Year 2 Semester 1

10852 v.3   Organisational Behaviour 200 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
2644 v.8   Administrative Management 200 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2

11016 v.3   Marketing Communications 211 3.0 25.0
2806 v.5   Finance (Introductory) 201 3.0 25.0
4436 v.4   Human Resource Management (Introduction) 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 3 Semester 1

12953 v.2   Entrepreneurship 300 3.0 25.0
3522 v.7   Strategic Management 313 4.0 25.0
3891 v.5   Facilities and Operations Management 300 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
  100.0

Year 3 Semester 2

10810 v.3   Business Policy 320 3.0 25.0
10835 v.2   International Management 375 3.0 25.0
12034 v.5   Business Capstone 301 3.0 25.0
303899 v.2   Ethics in Business 300 3.0 25.0
  100.0