307040 v.1 Logistics and Marketing Double Major
Introduction
This double major has been designed for those intending to embark on a career in the growing field of logistics. It includes transportation, physical distribution, procurement, purchasing, warehousing, inventory, retailing and electronic linkages with government and private industries. It is designed to meet the needs of those interested in a career with logistics, distribution, marketing channels or transportation management.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10856 |
v.3 |
|
Quantitative Modelling 201 |
3.0 |
25.0 |
| 11953 |
v.3 |
|
Transport Economics 202 |
3.0 |
25.0 |
| 11954 |
v.4 |
|
Material Management 201 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 11956 |
v.4 |
|
Location of Economic Activity 301 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 1 |
| 13474 |
v.3 |
|
Supply Chain Information Management 302 |
3.0 |
25.0 |
| 305529 |
v.1 |
|
Decision Support (EC Logistics) 300 |
4.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 10847 |
v.3 |
|
Strategic Logistics Management 302 |
3.0 |
25.0 |
| 11039 |
v.4 |
|
International Trade and Banking 305 |
3.0 |
25.0 |
| 12034 |
v.5 |
|
Business Capstone 301 |
3.0 |
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 2845 |
v.4 |
|
Law (Marketing) 245 |
3.0 |
25.0 |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 9986 |
v.3 |
|
Asian Management 301 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 10835 |
v.2 |
|
International Management 375 |
3.0 |
25.0 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11010 |
v.2 |
|
Law (Contract) 101 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| |
| NB |
Optional units are replaced with RMD 311, IM 350, Export 300 and MOS 311 in HKSPACE program. |
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