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4826 (v.4) Marketing to Organisations 422


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Seminar: 1 x 3 Hours Weekly
Other Requisite(s): Admission: to Commerce Honours Program
 
Syllabus: The process of building relationships with organisational customers - business firms, governmental organisations, and institutions. Strategic role of the business marketeer in winning and keeping business customers - marketing analysis and planning of activities for development of close and long-term relationships with the business customer. Repeat transactions, buyer-seller relationships, strategic partnerships with established clients.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Informational
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
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