| Area: |
School of Marketing |
| Credits: |
25.0 |
| Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Laboratory: |
1 x 2 Hours Weekly |
| Seminar: |
1 x 1 Hours Weekly |
| Prerequisite(s): |
10855 (v.6) Public Relations (Principles) 102 or any previous version
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| |
| Syllabus: |
Introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying PR principles and concepts gained from the co-requisite unit Public Relations (Principles) 102. PR 102 provides an understanding of the scope and role of contemporary public relations practice. This unit builds on this understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills are essential for anyone interested in a career in public relations. This unit aims to lay the necessary foundations. An introduction to public relations techniques and their applications. Public relations writing, including - news releases, feature stories, newsletters, brochures and fliers, public relations advertising, speechwriting, and electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher). |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 080509 Public Relations |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Not Categorised
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Year |
Location |
Period |
Internal |
Partially Online Internal |
Area External |
Central External |
Fully Online |
| 2005 |
Bentley Campus |
Semester 1 |
Y |
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| 2005 |
Bentley Campus |
Semester 2 |
Y |
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| 2005 |
Bentley Campus |
Study Period 1 (Summer) |
Y |
|
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|
| 2005 |
Joondalup Campus |
Semester 1 |
Y |
|
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|
| 2005 |
Joondalup Campus |
Semester 2 |
Y |
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| 2005 |
Lim Kok Wing Uni Malaysia |
Semester 1 |
Y |
|
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| 2005 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
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|
| 2005 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
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|
|
| 2005 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
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Area
External |
refers to external course/units run by the School or Department or offered by research. |
Central
External | refers to external and online course/units run through the Curtin Bentley-based Distance Education Area |
Partially
Online
Internal | refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
Fully
Online | refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
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