12633 (v.3) Advertising 391


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Seminar: 1 x 3 Hours Weekly
Prerequisite(s): 11016 (v.3) Marketing Communications 211 or any previous version
AND
12632 (v.3) Advertising 211 or any previous version
AND
12989 (v.3) Media Planning 250 or any previous version
 
Syllabus: Provides a practical appreciation of the advertising trade. Students plan, develop and execute an advertising campaign of their own in response to a comprehensive client brief and interaction with industry.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 080507 Advertising
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2005 Bentley Campus Semester 1 Y        
2005 Bentley Campus Semester 2 Y        
2005 Mktg Inst of S'pore Trimester 1A Y        
2005 Mktg Inst of S'pore Trimester 3A Y        
2005 UHK SPACE Admiralty Ctr Trimester 2A Y        
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External